As reported by Forbes Magazine, a recent survey found that 82% of consumers have been convinced to buy a product or service by watching a video. One type of video is the “Founder’s Story”, an efficient and direct way to convey key information about your company. The Founder’s Story video helps you connect with your audience on a personal level and allows you to speak from the heart and explain the importance of your company’s work.

In the video below, Lauren Glass talks about what inspired her to become a doula and the unique perspective she brings to her work.